Heather Matos
Former Internet MGR/ Partner at Locklear CJDR
Phone:
205-242-2575
Email:
Address:
4521 Bluegrass Pkwy
Tuscaloosa, AL 35406
Hello! I'm Heather
I've been in the automotive industry for 22 years and my goal is to become dealer with my husband Harry Matos.
The automotive industry has been my passion since my parents acquired their first new car franchise when I was 8 years old. Most afternoons were spent filing, running errands, and answering the phone. At age 14, I got my first paying job as the receptionist/cashier for the store. Because of my desire to learn I also assisted in accounting , service , parts and finance .
After graduating high school from Tuscaloosa Academy , I was adamant about following my passion for the automotive industry. I applied at the only university that had an Automotive Marketing and Management curriculum "Northwood University" and was accepted on full scholarship. At Northwood in West Palm Beach I was one of only three women in this program. While at the university I attended three NADA conventions, participated in the Toyota Simulation, studied Reynolds & Reynolds, Aftermarket Sales, and many industry specific topics. Every year Northwood University would put on it's annual auto show where I served the first year as a domestic team member. The following year I was voted in as the Chrysler domestic chairperson and was awarded Best Domestic for the auto show. Because of my previous success with this event the last year was spent as president of all domestic. Taking part in this annual auto show taught me the importance of relationships with local dealers and manufacturers. These relationships allowed me to maximize the presentation. Two concept cars I received from Chrysler as well as the vehicles I received from the Arrigo Organization help me achieve a killer show.
After graduating Northwood University, with bachelor degree in Automotive Marketing and Management I pursued my career with the Lou Sobh auto group as a finance manager.
In August 2003, I married my husband Harry Matos and we moved to Tuscaloosa, Alabama. Here Harry and I joined Locklear Automotive Group. My husband and I now have 4 gorgeous little girls and continue to work together in the automotive industry.
Innovator
I'm consistently looking for ways to improve overall functionality and day to day process of the dealership using new methods and newest technology.
Creative
Trying to deliver a message or have your business seen from a certain perspective is imperative . I've created several methods via social media, community events, and employee functions to achieve this delivery.
Tenacious
When goals are set good fundamental plans are usually developed .I would consider this to be the easy part .Executing a plan to its entirety consistently takes a special trait "tenacity".
EXPERTISE
Motivator,Team Leader
Microsoft Word,Power Point, Excel,Adobe,Publisher
Inventory Plus,Dealer.com,TrueCar,Cars.com, Autotrader, Cargurus,
ADP, Reynolds & Reynolds
Marketing
Eleads/Autobase - Proficient
SKILLS
Contact Me
Heather Matos
4521 Bluegrass Pkwy
Tuscaloosa, AL 35406
205-242-2575
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Shared product knowledge with customers while making personal recommendations
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Negotiated prices, terms of sales and service agreements
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Contributed to repeat and referral business by using strong customer service and problem soving skills
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Collaborated with colleagues to exchange selling strategies and marketing information
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Maintained friendly and professional customer interactions
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In 2012 ,created a new sales Internet department from scratch including website maintance, personnel, lead sources, social media presence, etc.
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Implemented CRM tool.
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Maintained accurate on-line inventory including creating and updating all vehicle comments, dealership descriptions, “calls to action” and vehicle description data
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Organized Community Events
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Covered for the New Car Manager, Used Car Manager, and Finance Manager
2012 – 2017
Internet Manager/E-commerce Director
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Structured deals and negotiated with financial institutions to get deals financed and funded
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Prepared and submitted DMV documentation
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Proficient use of dealer software such as ADP, Autobase, Dealertrack
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Handled cash, checks, and credit card payments for daily transactions
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Preformed administrative functions such as puttind Deal packets together on each deal such as copying, faxing and filling necessary paperwork,
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Obtain, Process, Analyze and Submit Credit Applications
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Work with Capital One, Chrysler, Amsouth, Credit Acceptance, Americredit and many more to obtain loan approvals
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Sold Service Contracts, Insurance, and Aftermarket products at 50% pentertration
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Track Sales, Formulate Goals, Find New Products to Increase Revenue
2003-2005
Finance Manager
5.2001-8.2001
Salesperson Internship
2002-2003
Finance Manager
Locklear Chrysler Jeep Dodge Ram Tuscaloosa,AL
Locklear Chrysler Jeep Dodge Ram Tuscaloosa,AL
Lou Sobh Buick Pontiac GMC Duluth, GA
Locklear Chrysler Jeep Dodge Ram Tuscaloosa,AL
Experience
8.1998-5.2002
Bachelor Automotive Marketing/ Management
Education
Northwood University West Palm Beach, FL
8.1994-5.1998
Diploma
Tuscaloosa Academy Tuscaloosa, AL
